Archive for: April, 2017

United – Broken Noses do NOT equal Great Customer Service

Hey, United – Broken Noses do NOT equal Great Customer Service. Common sense and customer service were anything but apparent in the United Airlines scandal of recent weeks. Layers upon layers of the “wrong things to do” surfaced in response to the incident after United Airlines forcibly removed a passenger from an overbooked flight and…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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True Moonshot – SpaceX is taking people around the Moon

True Moonshot – SpaceX is taking people around the Moon. In the realm of science fiction this may not sound like a biggie, but in the world of the commercial space industry, this is huge. Elon Musk and SpaceX recently announced that they will shuttle two “private citizens” around the Moon in 2018. It will send…

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Meaningful Brands increase Wallet Share by up to 9 times

Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…

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Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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