Archive for: February, 2018

How to Engage with Consumers: A Cup of Jo Cheatsheet

What can brands to today to transform the way they engage with people? The following are excerpts from our Cup of Jo interview series in which we have caffeinated conversations with wickedly smart people, and who each provide their answer to this very question. You can access our full Cup of Jo playlist on YouTube. Or if you prefer…

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Elon Musk and The World’s Most Brilliant Car Ad

Elon Musk and The World’s Most Brilliant Car Ad. Nothing like sending a Telsa Roadster into space as the payload of a SpaceX rocket to showcase your chops as an integrated marketer! Musk’s shiny, candy apple red Telsa is now orbiting in space, and capturing the attention of the world. And though it doesn’t spend any…

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How narcissistic are we?

How narcissistic are we? Did you know that a study (by Now Sourcing and Frames Direct) says Millennials are expected to take well over 25,000 selfies in their lifetime? Hold up… 25,000 selfies? Considering that the average lifespan of us humans (until we’re cyborgs of course) is 27,375 days, that means that your average run of…

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Amazon Go is LIVE

Amazon Go is LIVE. So way back in another Mashup I introduced you to the concept store called Amazon Go – Amazon’s cashier-less, checkout-less, pick, pack and Go store of the future. Well now it’s live in Seattle, and the only lines are those outside the store with people waiting to try this new retail innovation.…

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