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Star Wars: The Force Awakens in Content Marketing

Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…

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David Bowie the Iconoclast

David Bowie the Iconoclast. The world was saddened last week by the passing of an iconic musical pioneer, who taught generations the power of drama and constantly morphing personas within the musical arena. David Bowie was an infinitely changeable, creative and innovative genius that affected my life and the lives of many. As a young…

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The Rise of Clicks and Bricks Retailing

The Rise of Clicks and Bricks Retailing. We’ve seen the war raging for years between traditional and online retail – and they simply have not played nicely. The rise of e-commerce has uncovered many antiquated aspects of traditional bricks and mortar retail, with ease of access to more products, lower prices, and comparison at a…

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Ahhh… the smell of New Year’s marketing trends in the morning.

Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…

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Is Elon Musk the real life Tony Stark (aka Iron Man)?

Is Elon Musk the real life Tony Stark (aka Iron Man)? I grew up reading Iron Man comics and idolized the fictitious, genius, billionaire inventor Tony Stark. When I look at Elon Musk, I’m hit with the same sense of wonder about this brilliant engineer, entrepreneur, game-changer. When Elon was ten, he purchased his first…

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Hacking the Human Genome

Hacking the Human Genome. Some of the world’s top scientists gathered this week to consider technology that might alter the course of humankind. Overlooked against that little Climate Change Summit across the Atlantic, The International Summit on Human Gene Editing was held in Washington to tackle questions related to the science and ethics of tinkering…

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Imagine bringing someone from 1750 to 2015

Imagine bringing someone from 1750 to 2015. I’ve been doing a lot of reading on human history and the Law of Accelerating Returns – a theory put forward by futurist Ray Kurzweil. Here’s how it goes… let’s imagine for a second playing Back to the Future – for real – and taking a time machine…

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Disruption is no longer disruptive — it’s normal

Disruption is no longer disruptive — it’s normal. Disruptors are unencumbered by traditional ways of doing business, “legacy issues,” technology, and cultures. They are open to new ways of thinking about experience, delighting customers, leveraging sophisticated technologies, and just doing business. And, consumers are clamouring to adopt behaviours that were once unimaginable, with their frenetic,…

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