Category Archive for: Books

The Revenge of Analog (Redux)

The Revenge of Analog (Redux). So I introduced you to this one back in the summer, and I hope you’ve had a chance to read this book on a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. This week’s cool update is that I just had…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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