Category Archive for: Leadership

Supreme Sale

Can a cult brand survive going corporate? Supreme, a streetwear company, is so popular that fans wait hours in line to buy its gear, like T-shirts stamped with Kate Moss’s face or branded bricks (for show, not construction – see in Comments below). The company deliberately restricts the supply of its products, creating hot resale markets.…

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Seth x Tim

absolutely brilliant #podcast – Seth Godin and Tim Ferriss on The Game of Life, The Value of Hacks, and Overcoming Anxiety (#476). Plug-in, take a walk in the sun, and soak it up! Seth’s newest book: The Practice: Shipping Creative Work

Auto(DAMN)ation

Lead nurturing isn’t a numbers game – #marketoon. Oh, you know you all loath this. Just because you can automate things, doesn’t mean you ignore its effect. Do it right. #human2human

Woking Smart vs Working Hard

Thought this was a great video to kick-off a Monday. Even if it is a little C R A Z Y to boot.

25 Largest Private Equity Firms

Here are all the big players in one chart. I’d say there’s room for a few more #Canadian firms on this map.

50 Most Innovative Companies

Great list of the Top 50 Most #Innovative Companies of 2020…

Elon Musk and The World’s Most Brilliant Car Ad

Elon Musk and The World’s Most Brilliant Car Ad. Nothing like sending a Telsa Roadster into space as the payload of a SpaceX rocket to showcase your chops as an integrated marketer! Musk’s shiny, candy apple red Telsa is now orbiting in space, and capturing the attention of the world. And though it doesn’t spend any…

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The Four: Do Apple, Amazon, Facebook and Google complete us?

The Four: Do Apple, Amazon, Facebook, and Google complete us? Size does matter and goes hand-in-hand with influence. From 2013 – 2017, the combined market capitalization of Apple, Amazon, Facebook, and Google has increased in size to the tune of $2.3 trillion. This number matches the GDP of the most burgeoning economy on the planet –…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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John Paul DeJoria – twice homeless, now billionaire philanthropist

John Paul DeJoria – twice homeless, now billionaire philanthropist. If you haven’t seen the movie Good Fortune, it’s a must watch, as it tells the incredible rags-to-riches story of entrepreneur and philanthropist John Paul DeJoria (affectionately known as JP). JP is best recognized for building not one but two exceedingly iconic and mega-successful brands—John Paul Mitchell Systems…

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