Category Archive for: Marketing

Macy’s retail media network aspirations.

Macy’s solution for the retail apocalypse? S E L L I N G A D S – The often-predicted retail apocalypse certainly seemed to get more likely for many large retailers over the past year. Macy’s alone shuttered 45 stores in 2021 and needed a $4.5B loan to escape bankruptcy. Yet it is one of the retailers…

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Jack steps down at Twitter.

Twitter CEO Jack Dorsey is stepping down as chief of the social media company, effective immediately. Parag Agrawal, the company’s chief technology officer, will take over the helm. Shares of both Twitter and Square were up with the news. Scott Galloway has been calling for this one for a while – there you go Scott! #wakeupimagine https://www.cnbc.com/2021/11/29/twitter-ceo-jack-dorsey-is-expected-to-step-down-sources-say.html?__source=sharebar|linkedin&par=sharebar

Fok Hing Gin.

For all my packaging, branding, and naming friends – here’s a story – Fok Hing Gin, owned by Hong Kong-based company Incognito Group Ltd, has been deemed offensive in a landmark ruling by the UK’s Independent Complaints Panel. Incognito Group had claimed that the brand name is an English romanization of the traditional Chinese phrase meaning…

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Retail Media Networks + AI celebrities.

What if India’s most famous actor could create an ad for your business? This Diwali, Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by #AI, with a programmed sequence of phrases and templates that business owners can use. It is a great use of celebrity and an award-winning campaign. It’s also…

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Facebook rebrands as Meta.

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said. “Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” #wakeupimagine #Facebook #metaverse #markzuckerberg #future #brand

Dammit, Jim. It’s Space man.

Star Trek’s Captain Kirk is rocketing into space this month — boldly going where no other sci-fi actors have gone before. The original space cowboy heads there with Amazon and BLUE ORIGIN. So cool. #wakeupimagine #StarTrek https://www.cbc.ca/news/science/captain-kirk-blue-origin-1.6198720

Netflix acquires a Golden Ticket.

Netflix, Disney+, and AppleTV+ seem to be delivering golden tickets to tasty tongue titillating content all around these days. The amount of incredible programming is mind-boggling. #wakeupimagine Apple The Walt Disney Company The Roald Dahl Story Company (RDSC) and Netflix are joining forces to bring some of the world’s most loved stories to current and future fans in…

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Marketing in the Metaverse.

Yes, I’ve been talking about this one for a while, but mark my words it’s sneaking up quickly. So watch Spielberg’s Ready Player One or better yet read Ernest Cline’s two books Ready Player One and Two along with 1992 science fiction novel Snow Crash, author Neal Stephenson imagined the metaverse as a future iteration…

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Bearbnb on Airbnb.

Priceless!! – The Walt Disney Company and Airbnb are recreating Winnie-the-Pooh’s home as a “Bearbnb” as part of 95th anniversary celebrations of the beloved character. The “Bearbnb” is situated in Ashdown Forest, England, the inspiration for author A.A. Milne’s “Hundred Acre Wood.” It was designed by Disney-appointed Winnie the Pooh illustrator, Kim Raymond, who has been drawing the iconic bear for over…

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Zero Party Data is here to stay.

As consumers, we all now expect personalized experiences. Yet we also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That’s a paradox that marketers increasingly have to navigate. AND … there’s a fine line between cool and creepy, between personalization and stalking – we’ve all felt it! One Deloitte study reported that…

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