Science fiction is the key to unlocking our world. If you want to figure out your next business move, leap into the pages of some science fiction my friends. “Why Business Leaders need to read more Science Fiction,” headlines an article in the Harvard Business Review, and there are many more that echo this approach to understanding…
Category Archive for: Marketing
The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…
Does creativity equal business results? Since the dawn of advertising, this same question has been asked over and over again. And, with Publicis recently saying they would be withdrawing from the Cannes Lions International Festival of Creativity – the advertising world’s Oscars – the question has once again risen to the surface. There have been many…
The iPhone is 10 and ooh how it has changed our lives. June 29, 2007 – Steve Jobs walked on stage and shocked the world. Like most things Apple, the iPhone wasn’t the first of its kind, but it was a quantum leap beyond the competition and spawned the mobile revolution. So much so, that few…
Amazon + Whole Foods = Retail Whammo! Today we can’t avoid Amazon constantly being in our field of vision. I’ve written about all the ways Amazon innovates, all the arenas they play in, all the ways they disrupt…. but with their acquisition of Whole Foods, this is Retail Armageddon. As the outspoken Gary Vaynerchuk puts…
4 Unifying Principles could have saved Kodak. Just finished a great book entitled Be Like Amazon: Even a Lemonade Stand Can Do It, and there it was again – the story of Kodak and how they failed to stand by their unifying principles. It still boggles my mind today that a company that dominated our lexicon, was…
Can Mega-Philanthropy at the hands of Tech Giants make the world a better place? You hear the promises of a utopic future with a colossal roar. The prevalent players in the tech industry say they want to change the world for the better, and they are not shy about making big claims and promises. Amazon’s Jeff…
Silicon Valley’s most highly anticipated deck is here – Mary Meeker’s 2017 Internet Trends Report. Once again Kleiner Perkins Caufield & Byers partner Mary Meeker brings her rapid-fire briefing and insight to our chaotic planet with her annual bible of Internet trends. This year’s characteristically hefty report includes 355 slides and an absolute wealth of information.…
C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual. I was, once again, very honoured to speak at this year’s C2 Montreal conference. This was the sixth annual round for the Sid Lee founded, otherworldly Cirque du Soleil marketing extravaganza – a creativity-meets-commerce conference that is about as far from most run-of-the-mill…
Forget dancing flowered garlands – Google Lens is AR with real utility. Right now AR (Augmented Reality) is having a moment, and it’s moving beyond rainbow vomit, puppy dog-ears and flowered garlands dancing around your head. Announced last week at Google’s I/O developer conference, Google’s new ‘Lens’ technology lets you employ the power of search utilizing…