Category Archive for: Marketing

Why Social Platforms are shedding the Social Label

Why Social Platforms are shedding the Social Label. It seems these days that Social Media companies are pivoting on their identities. They are shedding their “social network” handles and rapidly diversifying in parallel. There was a point in our near recent past that everyone was a “social specialist,” with agencies and niche experts manifesting in…

Read More →

Shomi falls to Netflix

Shomi falls to Netflix. It isn’t long ago that we used to undertake the pilgrimage to the local Blockbuster to pick up our videos. Rushing to get them back on time. Paying late fees when we didn’t quite make it (and if you remember back far enough, paying a fee if you didn’t rewind your…

Read More →

The Jack Ma Effect

The Jack Ma Effect. When Chinese Internet billionaire Jack Ma – founder of e-commerce behemoth Alibaba – started out looking for work in life, he was rejected left right and centre by dozens of companies, including KFC, which had just entered China. “I went to KFC when it came to my city. Twenty-four people went…

Read More →

Content + Community + Commerce = Content Marketing

Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…

Read More →

Who owns your eyeballs?

Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…

Read More →

Fried-Chicken Scented Sunscreen Anyone?

Fried-Chicken Scented Sunscreen Anyone? Yes, with KFC’s help, you too can capture a little bit of that “extra-crispy” feeling at the tail end of this hot-hot summer. “We think it smells amazing,” says KFC spokeswoman Kasey Mathes. “The sunscreen seemed like a natural fit.” KFC has been rolling out quite a few celebrity Colonels of…

Read More →

Walmart buys a shiny new Jet(.com)

Walmart buys a shiny new Jet(.com). And, at $3.3 billion, it’s an expensive Jet to boot – the largest e-commerce acquisition in the market to date. It’s been interesting watching the reaction to this acquisition and what everyone has to say about it. It may seem obvious – to compete against Amazon – but here’s…

Read More →

Please don’t use the term “Olympics”

Please don’t use the term “Olympics.” Ok, so we are obviously in supersaturated Olympic mode, and everybody is not only feeling the fervor but also trying to capitalize on the zeitgeist that surrounds the games. This year, the International Olympics Committee (IOC) came out with a whole bunch of very outdated rules, laws and guidelines…

Read More →

The Internet is in its Infancy

The Internet is in its Infancy. In the late 60s the U.S. military began tinkering with “interwoven” networks creating ARPANET, which was the antecedent for today’s internet and served as the base of academic and military computer networks in the 80s. The world wide web as we know it came into its beginnings back in…

Read More →

Revenge of the Nerds

Revenge of the Nerds. Ok. Has the world flipped on its head? What once was the domain of the geek is now mainstream. As a kid, I used to “enthusiastically” play Dungeons and Dragons, read countless science-fiction fantasy books one after the other, play chess with a timer, and feast on a multitude of other…

Read More →

Back to Top