Alibaba Group sales for its post-COVID-19 Singles’ Day shopping extravaganza hit $74 billion. The world’s biggest sales event – eclipsing #BlackFriday and #CyberMonday in the United States – spanned 11 days this year, and brought sellers on Alibaba Group’s platforms 21 times as many orders by value as Amazon’s two-day global #PrimeDay last month. #ecommerce #imagine
Category Archive for: Marketing
The freedom of a bicycle. The effortless joy of electric power. Pretty badass for a bicycle 😉 Inspired by the entrepreneurial vision of Harley-Davidson Motor Company’s founders—and the revolutionary impact of their first motorcycle, affectionately referred to as “Serial Number One— Serial 1 was created for the sole purpose of delivering #innovative #eBicycles that make every ride an adventure. #imagine
Shares of Peloton Interactive popped on Tuesday after trendy fitness startup announced that it’s teamed up with #Beyoncé to create a series of streaming workouts using her music. Beyoncé — who is the most requested musical artist among Peloton’s more than 3.6 million members — will work with the New York-based company on “various forms of class curation across…
Can a cult brand survive going corporate? Supreme, a streetwear company, is so popular that fans wait hours in line to buy its gear, like T-shirts stamped with Kate Moss’s face or branded bricks (for show, not construction – see in Comments below). The company deliberately restricts the supply of its products, creating hot resale markets.…
M c P L A N T – really? – I get the vibe, but is there a minimum viable audience for this offering … one that is actually going to McD’s? Guess we’ll watch this one…
Lead nurturing isn’t a numbers game – #marketoon. Oh, you know you all loath this. Just because you can automate things, doesn’t mean you ignore its effect. Do it right. #human2human
Yes, you read that correctly – And … it is SOLD OUT! But then could you expect anything less from Elon Musk. #imagine
Love this!!! – Ok, coming out of #Halloween weekend, I just had to share this creative #retail gem from Walmart. It makes me smile from ear to ear every time I watch it. Part nostalgia, part whimsy, and all #imagination. It’s ok to play it a few times 😉
What can brands to today to transform the way they engage with people? The following are excerpts from our Cup of Jo interview series in which we have caffeinated conversations with wickedly smart people, and who each provide their answer to this very question. You can access our full Cup of Jo playlist on YouTube. Or if you prefer…
Elon Musk and The World’s Most Brilliant Car Ad. Nothing like sending a Telsa Roadster into space as the payload of a SpaceX rocket to showcase your chops as an integrated marketer! Musk’s shiny, candy apple red Telsa is now orbiting in space, and capturing the attention of the world. And though it doesn’t spend any…