Category Archive for: Marketing

Don’t forget that Marketing is Human2Human

Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…

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Now Trending – Hindsight, Insight, and Foresight

Now Trending – Hindsight, Insight, and Foresight. I was just in Halifax delivering our Print in a Digital World Trend Report to a very engaged audience of Canada Post partners, agencies and marketers. One of the questions I’m continually asked after delivering our report is… How do I make sense of the shifting world, amass…

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Brilliant Brands Appeal to Emotion not Logic

Brilliant Brands Appeal to Emotion not Logic. Our psychology is a potent and powerful thing, and you need to be part savvy marketer and part studied anthropologist to tap into it. Every day, we feel hundreds of different emotions – each nuanced to the physical and social situations we find ourselves in – and we…

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Facebook changes the publishing game – Instantly

Facebook changes the publishing game – Instantly. Our ever-evolving friend Facebook initially launched the first trials of their new Instant Articles ten months ago, with a proposal to have publishers post articles straight into the Facebook App (instead of initially doing so on their own websites). Why would a publisher want to explore this option?…

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IoT – How connected will we be?

IoT – How connected will we be? Ok, let’s say you had a wee bit of a binge eating weekend, and to compensate, you’ve been using your wearable fitness app to track your steps and calories, along with your connected bathroom scale. When you go to open your smart fridge for an innocent midday snack,…

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The Future of Brands is Experience

The Future of Brands is Experience. Close your eyes for a moment and think about a time when you had a truly great brand experience – an experience that engaged you, that moved you, sent those little tingles up your spine, captured your heart and mind… and made you want to share it. Now think……

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Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast. I was listening to a great SXSW interview last week given by Kevin Plank, Founder & CEO of Under Armour. He recalled crying at a tollbooth some 10 years ago trying to explain to the toll attendant that he simply didn’t have the small sum of $2 needed to pay…

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The Seductiveness of Data

The Seductiveness of Data. As my good friend and author Mitch Joel says, “when businesses and professionals hear words like ‘data’, ‘analytics’, and ‘loyalty programs’ their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.” Data is being witlessly generated…

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Luxury inking – the love affair of lifestyle brands and print

Luxury inking – the love affair of lifestyle brands and print. If I’ve said it once, I said it a thousand times – as technology has morphed, changed and transformed the world – the lines have blurred between what is considered traditional and digital marketing. Today, brands rely on creating experiences, storytelling and emotional engagement…

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As technology advances, is reading in jeopardy?

As technology advances, is reading in jeopardy? Sitting in your local coffee shop with the aroma of freshly ground beans and the din of chatter, your laptop, smartphone and tablet can tell you a lot, but I believe these glimmering streams of data, rich as they are, will only ever be able to complement long-form…

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