Category Archive for: Marketing

Are we addicted to distraction?

Are we addicted to distraction? When’s the last time you picked up a book, started to read it and then found yourself checking emails? Or perhaps, amidst working on a project, you find yourself scrutinizing YouTube videos that don’t relate. Or those times when your research on a completely unrelated topic has taken you into…

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Apple, Amazon, Facebook and Google… oh, my!

Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…

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Super Bowl: On Any Given Sunday Content Rules

Super Bowl: On Any Given Sunday Content Rules. For many football fans, there are two seasons – football season and waiting for football season. Brands know that this is a cultural moment steeped in tradition and look to invest heavily in its halo. The Super Bowl is quintessentially the most expensive night for brands looking…

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Star Wars: The Force Awakens in Content Marketing

Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…

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David Bowie the Iconoclast

David Bowie the Iconoclast. The world was saddened last week by the passing of an iconic musical pioneer, who taught generations the power of drama and constantly morphing personas within the musical arena. David Bowie was an infinitely changeable, creative and innovative genius that affected my life and the lives of many. As a young…

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The Rise of Clicks and Bricks Retailing

The Rise of Clicks and Bricks Retailing. We’ve seen the war raging for years between traditional and online retail – and they simply have not played nicely. The rise of e-commerce has uncovered many antiquated aspects of traditional bricks and mortar retail, with ease of access to more products, lower prices, and comparison at a…

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Ahhh… the smell of New Year’s marketing trends in the morning.

Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…

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Is Elon Musk the real life Tony Stark (aka Iron Man)?

Is Elon Musk the real life Tony Stark (aka Iron Man)? I grew up reading Iron Man comics and idolized the fictitious, genius, billionaire inventor Tony Stark. When I look at Elon Musk, I’m hit with the same sense of wonder about this brilliant engineer, entrepreneur, game-changer. When Elon was ten, he purchased his first…

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Disruption is no longer disruptive — it’s normal

Disruption is no longer disruptive — it’s normal. Disruptors are unencumbered by traditional ways of doing business, “legacy issues,” technology, and cultures. They are open to new ways of thinking about experience, delighting customers, leveraging sophisticated technologies, and just doing business. And, consumers are clamouring to adopt behaviours that were once unimaginable, with their frenetic,…

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