Category Archive for: Marketing

Hello, Print in a Digital World 2018

Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…

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Toronto – #TheNextSiliconValley

Toronto – #TheNextSiliconValley. In May, I wrote about Toronto as a Future Forward Cityscape, and it seems we are now officially well on our way. Toronto is moving towards being the next global tech hub… and moving at a ballistic pace, I might add. As a matter of fact, Forbes now ranks Toronto in its Top 5 of cities (along with…

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The Rise of the #Selfie Museum

The Rise of the #Selfie Museum. Yes, you read that correctly. Our social media crazed world and the need for the perfect “selfie” is turning things upside down, sideways and maybe a little oblong. Want to sit on a unicorn, dive into sprinkles, submerse yourself in yellow plastic balls, or perhaps float on a cloud surrounded…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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John Paul DeJoria – twice homeless, now billionaire philanthropist

John Paul DeJoria – twice homeless, now billionaire philanthropist. If you haven’t seen the movie Good Fortune, it’s a must watch, as it tells the incredible rags-to-riches story of entrepreneur and philanthropist John Paul DeJoria (affectionately known as JP). JP is best recognized for building not one but two exceedingly iconic and mega-successful brands—John Paul Mitchell Systems…

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X Marks the #AR Spot for Apple

X Marks the AR Spot for Apple. I was in the brilliant city of Chicago last week to deliver the opening keynote at Print 17 – giving audiences a sneak peek of our next Print in a Digital World trend report. As it happened, it was the very same morning that Tim Cook would, for the first time,…

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Data is the New Oil

Data is the New Oil. It isn’t surprising that we are awash with data. What is shocking is the volume of data, as the “global datasphere” is expected to balloon to 44 zettabytes (that’s one trillion gigabytes!) by 2020, and 163 zettabytes by 2025, which marks a tenfold increase over what was created in 2016 (according…

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Facebook #WATCH makes a play for Google’s YouTube Audience

Facebook #WATCH makes a play for Google’s YouTube Audience. Facebook is launching a new video platform that allows their oodles of users to consume video content – chatting, sharing and discovering the relevant videos around which their friends are engaging, along with a gaggle of newly produced video series. In truth, they do this kind of…

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72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures

72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures. Ah yes, it’s that time of the year again – 324-page IKEA catalogue time. The time when the 203 million copy bible-of-all-things-Swedish (that takes up 70% of IKEA’s annual marketing budget) hits the marketplace with some serious oomph! Quartz…

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What is #Blockchain and what is it for?

What is #Blockchain and what is it for? It is true… the Internet is able to send cat videos across the ether at the speed of light, yet many much more important things still move quite slowly. It can take days to send money across borders as an example, and banks must rely on intermediaries to…

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