Category Archive for: Trends

How to Engage with Consumers: A Cup of Jo Cheatsheet

What can brands to today to transform the way they engage with people? The following are excerpts from our Cup of Jo interview series in which we have caffeinated conversations with wickedly smart people, and who each provide their answer to this very question. You can access our full Cup of Jo playlist on YouTube. Or if you prefer…

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Elon Musk and The World’s Most Brilliant Car Ad

Elon Musk and The World’s Most Brilliant Car Ad. Nothing like sending a Telsa Roadster into space as the payload of a SpaceX rocket to showcase your chops as an integrated marketer! Musk’s shiny, candy apple red Telsa is now orbiting in space, and capturing the attention of the world. And though it doesn’t spend any…

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How narcissistic are we?

How narcissistic are we? Did you know that a study (by Now Sourcing and Frames Direct) says Millennials are expected to take well over 25,000 selfies in their lifetime? Hold up… 25,000 selfies? Considering that the average lifespan of us humans (until we’re cyborgs of course) is 27,375 days, that means that your average run of…

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Amazon Go is LIVE

Amazon Go is LIVE. So way back in another Mashup I introduced you to the concept store called Amazon Go – Amazon’s cashier-less, checkout-less, pick, pack and Go store of the future. Well now it’s live in Seattle, and the only lines are those outside the store with people waiting to try this new retail innovation.…

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Facebook is making BIG changes

Facebook is making BIG changes. That’s right, the Zuck himself has said that Facebook needs to change and change it will. They have announced they are overhauling the News Feed (including how they rank photos, videos, and posts) to prioritize what family and friends have to say first. Simply put, you’ll see more posts from friends…

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Deloitte’s TMT Predictions put AI in your boardroom in 2018

Deloitte’s TMT Predictions put AI in your boardroom in 2018. Nothing makes the New Year sizzle more than the bevy of predictions that come out to set the tone for what to expect over the next twelve months. And one of the top dogs in the futurist game is Deloitte and their annual TMT (technology, media,…

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Hey Siri, Am I Ready for 2018?

Hey Siri, Am I Ready for 2018? Ah, the smell of 2018 in the morning. But what will it bring? How will 2018 change the way we do business? If it’s anyway as transformational as 2017, can I be prepared? All valid questions as 2017 has cut swaths out of many and built new-fangled superhighways for…

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2018 will bring some BIG trends to reality.

Ah yes, it’s that time of year again, as 2017 starts to wind down, we begin gazing longingly at 2018 and making educated guesses about where things will go next year. So time to don my futurist hat and spin out some thoughts on what the next year may have in store for us. After…

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How do you Netflix – a shocking new habit revealed

How do you Netflix – a shocking new habit revealed. The ubiquitous red logo video streaming giant added the term “binge-watching” to our lexicon – pioneering a new way to consume TV. And Netflix has just revealed a shocking new related habit – apparently, we’ll watch movies and TV practically anywhere, and about 67% of us…

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The Four: Do Apple, Amazon, Facebook and Google complete us?

The Four: Do Apple, Amazon, Facebook, and Google complete us? Size does matter and goes hand-in-hand with influence. From 2013 – 2017, the combined market capitalization of Apple, Amazon, Facebook, and Google has increased in size to the tune of $2.3 trillion. This number matches the GDP of the most burgeoning economy on the planet –…

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