Category Archive for: Trends

The Metaverse keeps staking new ground.

Apple, Microsoft, Google, and Facebook reported earnings this past week and they’re all making lots of money. And they have another thing in common … all have a stake in something called the “metaverse.” If you’re a sci-fi junky like me you first read about it in Neal Stephenson’s Snow Crash and then got further dazzled by Ernest Cline’s…

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Deep Genomic’s artificial intelligence scans the humane genome.

Toronto-based Deep Genomics has raised a US$180-million Series C round led by SoftBank Group Corp., marking the second Canadian investment from the Japanese conglomerate’s Vision Fund 2 after Clearco earlier this month.  It’s a sign, founder and CEO Brendan Frey said, that deep-pocketed investors are on board with a “new era” of biotech, where artificial intelligence—not just chemists—can uncover breakthrough drugs.   Deep Genomics’…

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Zero Party Data is here to stay.

As consumers, we all now expect personalized experiences. Yet we also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That’s a paradox that marketers increasingly have to navigate. AND … there’s a fine line between cool and creepy, between personalization and stalking – we’ve all felt it! One Deloitte study reported that…

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VR Truck Drivers do it Remotely.

Autonomous trucks can now be driven remotely from hundreds of miles away. Swedish company Voysys AB has designed a remote system that uses 4G. Voysys claims a glass-to-glass latency of 75 milliseconds and 40 milliseconds on faster networks. According to the company, drivers will feel as if they are in the truck. Interesting. Is this the future…

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Apple says … pay later.

Apple is working on a new service (backed by Goldman) that will let consumers pay for any Apple Pay purchase in installments over time, rivaling the “buy now, pay later” offerings popularized by services from Affirm (whose stock dropped 10% on the news)and PayPal. Look out … here comes Apple. #wakeupimagine https://www.bloomberg.com/news/articles/2021-07-13/apple-goldman-plan-buy-now-pay-later-service-to-rival-paypal

For the music industry, cryptocurrency will be as disruptive as MTV.

For the music industry, cryptocurrency will be as disruptive as MTV. Great read from Fast Company – a former MTV exec reflects on how crypto is shaking up the music industry in ways reminiscent of a certain game-changing video network born in 1981. #wakeupimagine #crypto #musicindustry #music https://www.fastcompany.com/90651595/for-the-music-industry-cryptocurrency-will-be-as-disruptive-as-mtv

Jet Suit. Yes, jet suit. You got that – right?!

And… no this is not CGI, this is the real deal from Gravity Industries. If you haven’t watched this video or watched any of their other videos then be ready for your jaw to drop. Super cool. #wakeupimagine#takeongravity#innovation To see more check out their website: https://gravity.co/

Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by…

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Royalty and dignitaries, brandy and cigars.

Airships – “Royalty and dignitaries, brandy and cigars. Grey Lady-giant of the skies you hold them in your arms… ” — Iron Maiden. Bruce Dickinson, the lead singer for Iron Maiden and captain of the band’s personal Boeing 757, has invested $380,000 in Hybrid Air Vehicles Ltd who are within 4 years of their first-planned commercial flight of…

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Drone Hoverboard. Yes, you read that correctly.

You’re looking at the world’s first flying drone-like hoverboard. After years of research and design, tech inventor Hunter Kowald unveils a fully functional hoverboard — and this one actually flies (many prototypes failed over the past years – ouch). It is made of floor-mounted propellers and a carbon-fiber structure controlled by remote control. It has a payload capacity of…

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