Category Archive for: Trends

Can Mega-Philanthropy at the hands of Tech Giants make the world a better place?

Can Mega-Philanthropy at the hands of Tech Giants make the world a better place? You hear the promises of a utopic future with a colossal roar. The prevalent players in the tech industry say they want to change the world for the better, and they are not shy about making big claims and promises. Amazon’s Jeff…

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Silicon Valley’s most highly anticipated deck is here – Mary Meeker’s 2017 Internet Trends Report

Silicon Valley’s most highly anticipated deck is here – Mary Meeker’s 2017 Internet Trends Report. Once again Kleiner Perkins Caufield & Byers partner Mary Meeker brings her rapid-fire briefing and insight to our chaotic planet with her annual bible of Internet trends. This year’s characteristically hefty report includes 355 slides and an absolute wealth of information.…

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C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual

C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual. I was, once again, very honoured to speak at this year’s C2 Montreal conference. This was the sixth annual round for the Sid Lee founded, otherworldly Cirque du Soleil marketing extravaganza – a creativity-meets-commerce conference that is about as far from most run-of-the-mill…

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Toronto as a Technological Futurescape

Toronto as a Technological Futurescape. What a future-forward couple of weeks for Toronto. First, Uber says they are going to build a new lab for their autonomous vehicles program here. Then, Omers Ventures raises another $300 million fund, taking them over a billion dollars in funding for their startup ventures ecosystem. And, if those aren’t hot…

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Elon Musk TED Talks his way into a BORING Future

Elon Musk TED Talks his way into a BORING Future. And… that’s ‘boring’ as in drilling, not yawning people. I don’t know how he consistently does it, but good old Elon stole the recent TED 2017 event in Vancouver this year, yet again, even garnering more interest than the Pope’s TED Talk (if you can…

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Think Beyond Content 2017 Trend Report

2017 Trend Report Launch: Think Beyond Content. We officially launched our latest trend report – Think Beyond Content – out into the ether with a keynote at MagNet (North America’s largest gathering of magazine media stakeholders). Our newest report explores a cacophony of examples that showcase how brands are not only thinking of a world…

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United – Broken Noses do NOT equal Great Customer Service

Hey, United – Broken Noses do NOT equal Great Customer Service. Common sense and customer service were anything but apparent in the United Airlines scandal of recent weeks. Layers upon layers of the “wrong things to do” surfaced in response to the incident after United Airlines forcibly removed a passenger from an overbooked flight and…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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True Moonshot – SpaceX is taking people around the Moon

True Moonshot – SpaceX is taking people around the Moon. In the realm of science fiction this may not sound like a biggie, but in the world of the commercial space industry, this is huge. Elon Musk and SpaceX recently announced that they will shuttle two “private citizens” around the Moon in 2018. It will send…

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Meaningful Brands increase Wallet Share by up to 9 times

Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…

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