See. Think. Do. Care.

See. Think. Do. Care. Last week I attended The Art Of Marketing and watched Avinash Kaushik – friend, fellow tech geek and Google’s Digital Marketing Evangelist – own the stage, as he drove home his key message about how marketers and brands are trying to drive consumers the way THEY want, and not the way consumers desire to go. He became very animated when discussing ‘the marketing funnel’ (a.k.a. the holy grail of marketing to date), which he claims is now obsolete as a model. He purports that the new customer is hacking apart our best-laid plans and customer journey maps at will, and he wonders why we still try to: “Shove, shove, shove, them down the funnel,” and “shovel, shovel, shovel in the money.”

He reminds us that we now need to think more holistically and develop programs that directly correlate with customer intent. He showcased a simple but powerful framework to help keep our eyes on the prize: ‘See-Think-Do-Care’. Today, “marketers are investing across the entire customer journey – from discovery to learning, trying to buying, and always following up with use and advocacy,” says Avinash. He believes that marketers and brands are still focused on trying to get consumers to buy and try their products and/or services in isolation, rather than providing the clear value-add of presenting these same products/services in a way that addresses their intent (which we can track by measuring their online behaviours).

Check out the following links and let some of what Avinash extols seep into your lexicon and marketing methodologies. He will open your eyes about how to innovate your digital strategies and ultimately accelerate your revenues. His See, Think, Do, Care framework can indeed help you make significant and transformational changes today.

YouTube – Huffington Post – CMDC Conference 2015 – Avinash Kaushik

Hear Avinash simply explain See-Think-Do-Care and how it is all driven by intent.

Occam’s Razor by Avinash Kaushik – See, Think, Do, Care Winning Combo: Content + Marketing +Measurement!

See-Think-Do-Care says that there are four different audience intent clusters, and we, as companies/Marketers/CxOs, need to ensure that we solve for all four audience intent clusters.

Michael Chase, CMO
St. Joseph Communications

#MondayMashup > http://stjoseph.com/monday-morning-mashup-june-20th/

Avinash Kaushik > @avinash

Posted on June 21, 2016 in Marketing, Technology, Trends

Share the Story

About the Author

#CMO of @stjoseph Communications. A true hybrid – part futurist, part technologist, part data monkey, part creative director, part CEO (because you have to still think of the P&L and the EBITDA) and through and through an innovator.

Responses (9)

  1. Willetta Hoistion
    June 27, 2016 at 4:51 pm · Reply

    Just wanted to mention, I liked this blog post. It was inspiring. Keep on posting!

  2. Melynda Hillstrom
    June 30, 2016 at 6:42 pm · Reply

    I used to be more than happy to seek out this web-site.I needed to thanks on your time for this excellent read!! I positively enjoying each little bit of it and I have you bookmarked to check out new stuff you weblog post.

  3. Armandina Benward
    July 5, 2016 at 3:54 am · Reply

    Superb blog you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about in this article? I’d really love to be a part of online community where I can get responses from other experienced people that share the same interest. If you have any suggestions, please let me know. Thanks a lot!

  4. Teofila Leoni
    July 7, 2016 at 6:00 pm · Reply

    My brother recommended I may like this web site. He was entirely right. This put up actually made my day. You can not imagine simply how much time I had spent for this information! Thank you!

  5. Tim Mohan
    July 9, 2016 at 4:08 am · Reply

    Hi there, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam remarks? If so how do you stop it, any plugin or anything you can recommend? I get so much lately it’s driving me mad so any help is very much appreciated.

  6. Ricardo Encallado
    July 9, 2016 at 12:16 pm · Reply

    Thanks for some other magnificent article. The place else may anyone get that kind of info in such an ideal means of writing? I’ve a presentation next week, and I am at the search for such info.

  7. Rodrick Pierrot
    July 11, 2016 at 2:07 am · Reply

    Way cool! Some very valid points! I appreciate you writing this post plus the rest

  8. Danyon
    January 12, 2017 at 2:03 pm · Reply

    I apreicpate you taking to time to contribute That’s very helpful.

  9. Karinthia
    January 12, 2017 at 2:13 pm · Reply

    I’d venrtue that this article has saved me more time than any other.

Leave a reply

Your email address will not be published. Required fields are marked *

Back to Top