Posts Tagged:advertising

Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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Who owns your eyeballs?

Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…

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Fried-Chicken Scented Sunscreen Anyone?

Fried-Chicken Scented Sunscreen Anyone? Yes, with KFC’s help, you too can capture a little bit of that “extra-crispy” feeling at the tail end of this hot-hot summer. “We think it smells amazing,” says KFC spokeswoman Kasey Mathes. “The sunscreen seemed like a natural fit.” KFC has been rolling out quite a few celebrity Colonels of…

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Revenge of the Nerds

Revenge of the Nerds. Ok. Has the world flipped on its head? What once was the domain of the geek is now mainstream. As a kid, I used to “enthusiastically” play Dungeons and Dragons, read countless science-fiction fantasy books one after the other, play chess with a timer, and feast on a multitude of other…

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Don’t forget that Marketing is Human2Human

Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…

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The Future of Brands is Experience

The Future of Brands is Experience. Close your eyes for a moment and think about a time when you had a truly great brand experience – an experience that engaged you, that moved you, sent those little tingles up your spine, captured your heart and mind… and made you want to share it. Now think……

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