Posts Tagged:bots

Chatbots – friendly or frightening?

Chatbots – friendly or frightening? This week we’re looking at Chatbots or Bots (for those who like to fling around in-the-know jargon). As we reviewed in last week’s Mashup, chatbots are artificially intelligent algorithms that are designed to interact with humans in a human-like way – answering questions, performing tasks… I’ve recently been exploring a…

Read More →

Don’t forget that Marketing is Human2Human

Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…

Read More →

Back to Top