Posts Tagged:content marketing

Hello, Print in a Digital World 2018

Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…

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Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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Facebook #WATCH makes a play for Google’s YouTube Audience

Facebook #WATCH makes a play for Google’s YouTube Audience. Facebook is launching a new video platform that allows their oodles of users to consume video content – chatting, sharing and discovering the relevant videos around which their friends are engaging, along with a gaggle of newly produced video series. In truth, they do this kind of…

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The Revenge of Analog

The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…

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Think Beyond Content 2017 Trend Report

2017 Trend Report Launch: Think Beyond Content. We officially launched our latest trend report – Think Beyond Content – out into the ether with a keynote at MagNet (North America’s largest gathering of magazine media stakeholders). Our newest report explores a cacophony of examples that showcase how brands are not only thinking of a world…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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Meaningful Brands increase Wallet Share by up to 9 times

Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…

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Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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Fake News – “Truthiness” Hurts Us All

Fake News – “Truthiness” Hurts Us All. The term “truthiness” was made wildly popular by late-night TV personality Stephen Colbert. He used it to describe “politicians’ and pundits’ preference for concepts they wish were true over ones that actually are true.” To make matters worse, truthiness has been put into practice – in the run-up…

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Marketing the next @POTUS

Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…

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