Posts Tagged:Google

Macy’s retail media network aspirations.

Macy’s solution for the retail apocalypse? S E L L I N G A D S – The often-predicted retail apocalypse certainly seemed to get more likely for many large retailers over the past year. Macy’s alone shuttered 45 stores in 2021 and needed a $4.5B loan to escape bankruptcy. Yet it is one of the retailers…

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The Metaverse keeps staking new ground.

Apple, Microsoft, Google, and Facebook reported earnings this past week and they’re all making lots of money. And they have another thing in common … all have a stake in something called the “metaverse.” If you’re a sci-fi junky like me you first read about it in Neal Stephenson’s Snow Crash and then got further dazzled by Ernest Cline’s…

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Google. Bricks & mortar retail anyone?

Google is opeing its first retail store in New York City. Google betting on in-store retail at a time such businesses are still reeling from closures. Google plans to launch its first brick-and-mortar store this summer in Chelsea, where it has been steadily growing its office presence during the past decade. Hello, #digital moving to #retail – a trend we have seen a…

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Google gets scary real with lifelike 3D Video.

New signs of life appeared in Google’s AR/VR efforts Tuesday, at its first I/O conference in two years, when the company revealed an immersive video conferencing tool called Project Starline. Sitting inside a special booth, people can have a 3D videoconference with someone in another part of the country so realistically it looks as if they’re sitting…

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Google goes deep with Shopify.

S H O P I F Y x G O O G L E – Google is deepening its partnership with Shopify by letting the company’s more than 1 million merchants make their products more discoverable in Google Search and elsewhere. And as it should … Shopify’s stock rose following the announcement. Google and Shopify are increasingly competing against Amazon in…

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EPIC building OASIS from Ready Player One!

If you saw the 2018 movie Ready Player One, you may remember the Oasis: a glitzy, fast-paced #metaverse with gleaming cities, beautiful people (or, avatars, to be precise), and excitement of many varieties; in short, the perfect escape from the drudgery of real life. Epic Games has just raised $1B to start on its quest to build its…

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Advertising without Cookies?!

Ah, yes the #cookie. Marketers and advertisers have come to love and rely on the cookie. But as we have seen with Google and Apple – #privacy comes first (I truly think Tim Cook is trying to put the world in a better place). We should own our data and decide who sees and uses it and for what purpose. Only then…

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How narcissistic are we?

How narcissistic are we? Did you know that a study (by Now Sourcing and Frames Direct) says Millennials are expected to take well over 25,000 selfies in their lifetime? Hold up… 25,000 selfies? Considering that the average lifespan of us humans (until we’re cyborgs of course) is 27,375 days, that means that your average run of…

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2018 will bring some BIG trends to reality.

Ah yes, it’s that time of year again, as 2017 starts to wind down, we begin gazing longingly at 2018 and making educated guesses about where things will go next year. So time to don my futurist hat and spin out some thoughts on what the next year may have in store for us. After…

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The Four: Do Apple, Amazon, Facebook and Google complete us?

The Four: Do Apple, Amazon, Facebook, and Google complete us? Size does matter and goes hand-in-hand with influence. From 2013 – 2017, the combined market capitalization of Apple, Amazon, Facebook, and Google has increased in size to the tune of $2.3 trillion. This number matches the GDP of the most burgeoning economy on the planet –…

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