Posts Tagged:Google

See. Think. Do. Care.

See. Think. Do. Care. Last week I attended The Art Of Marketing and watched Avinash Kaushik – friend, fellow tech geek and Google’s Digital Marketing Evangelist – own the stage, as he drove home his key message about how marketers and brands are trying to drive consumers the way THEY want, and not the way…

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Want to share a ride?

Want to share a ride? Ok. We all know how convenient it is to engage the little Uber app on our phones and have our personal ride show up wherever we are, whenever we want, on demand. But the ride-sharing wars have now escalated to a whole new level, as global automotive players are hopping…

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Chatbots – friendly or frightening?

Chatbots – friendly or frightening? This week we’re looking at Chatbots or Bots (for those who like to fling around in-the-know jargon). As we reviewed in last week’s Mashup, chatbots are artificially intelligent algorithms that are designed to interact with humans in a human-like way – answering questions, performing tasks… I’ve recently been exploring a…

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Are we addicted to distraction?

Are we addicted to distraction? When’s the last time you picked up a book, started to read it and then found yourself checking emails? Or perhaps, amidst working on a project, you find yourself scrutinizing YouTube videos that don’t relate. Or those times when your research on a completely unrelated topic has taken you into…

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Apple, Amazon, Facebook and Google… oh, my!

Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…

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Super Bowl: On Any Given Sunday Content Rules

Super Bowl: On Any Given Sunday Content Rules. For many football fans, there are two seasons – football season and waiting for football season. Brands know that this is a cultural moment steeped in tradition and look to invest heavily in its halo. The Super Bowl is quintessentially the most expensive night for brands looking…

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Ahhh… the smell of New Year’s marketing trends in the morning.

Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…

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Imagine bringing someone from 1750 to 2015

Imagine bringing someone from 1750 to 2015. I’ve been doing a lot of reading on human history and the Law of Accelerating Returns – a theory put forward by futurist Ray Kurzweil. Here’s how it goes… let’s imagine for a second playing Back to the Future – for real – and taking a time machine…

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