Posts Tagged:Google

True Moonshot – SpaceX is taking people around the Moon

True Moonshot – SpaceX is taking people around the Moon. In the realm of science fiction this may not sound like a biggie, but in the world of the commercial space industry, this is huge. Elon Musk and SpaceX recently announced that they will shuttle two “private citizens” around the Moon in 2018. It will send…

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Google strikes with ‘YouTube TV’ – 40 Channels for $35

Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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Top 3 Most Influential Brands are different for Gen Z

Top 3 Most Influential Brands are different for Gen Z. This past week at FFWD Advertising and Marketing Week, Steve Levy (COO at Ipsos), revealed its rankings for Canada’s Most Influential Brands. Not surprisingly, Google topped the list for the fifth year in a row, but what may surprise you is that Gen Z (the…

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My Voice is My Passport

My Voice is My Passport. As I noted in our last Mashup, ‘Alexa’ (Amazon’s new voice activated, intelligent personal assistant), was the clear standout at this year’s CES (Consumer Electronics Show) in Vegas. But for me, it even gets better than that – Amazon has just brought my childhood (ok, adulthood) sci-fi-junkie self to a…

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Fake News – “Truthiness” Hurts Us All

Fake News – “Truthiness” Hurts Us All. The term “truthiness” was made wildly popular by late-night TV personality Stephen Colbert. He used it to describe “politicians’ and pundits’ preference for concepts they wish were true over ones that actually are true.” To make matters worse, truthiness has been put into practice – in the run-up…

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Shomi falls to Netflix

Shomi falls to Netflix. It isn’t long ago that we used to undertake the pilgrimage to the local Blockbuster to pick up our videos. Rushing to get them back on time. Paying late fees when we didn’t quite make it (and if you remember back far enough, paying a fee if you didn’t rewind your…

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Content + Community + Commerce = Content Marketing

Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…

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See. Think. Do. Care.

See. Think. Do. Care. Last week I attended The Art Of Marketing and watched Avinash Kaushik – friend, fellow tech geek and Google’s Digital Marketing Evangelist – own the stage, as he drove home his key message about how marketers and brands are trying to drive consumers the way THEY want, and not the way…

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Want to share a ride?

Want to share a ride? Ok. We all know how convenient it is to engage the little Uber app on our phones and have our personal ride show up wherever we are, whenever we want, on demand. But the ride-sharing wars have now escalated to a whole new level, as global automotive players are hopping…

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