Posts Tagged:marketing

Is it time to be Killing Marketing?

Is it time to be Killing Marketing? Killing Marketing, a new read penned by content marketing aficionados Joe Pulizzi and Robert Rose (of the Content Marketing Institute), delves deep into this question and takes it to an ultimate conclusion. Now… this dynamic duo is by no means instructing us to dilute or reduce our marketing efforts…

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The Revenge of Analog

The Revenge of Analog. Ok, here’s one to add to your summer reading list and a topic that has sparked much contemplation – David Sax’s The Revenge of Analog: Real Things and Why They Matter. In this book, David tackles the subject of how we have shifted, changed and morphed as humans with our rush to the…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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My Voice is My Passport

My Voice is My Passport. As I noted in our last Mashup, ‘Alexa’ (Amazon’s new voice activated, intelligent personal assistant), was the clear standout at this year’s CES (Consumer Electronics Show) in Vegas. But for me, it even gets better than that – Amazon has just brought my childhood (ok, adulthood) sci-fi-junkie self to a…

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#CES2017: We do life and create data

#CES2017: We do life and create data. We are clearly on the cusp of some of the biggest technological changes in years. There are always cool, cutting-edge gadgets that come out of the Consumer Electronics Show (CES) every year, but this year felt different with three major trends converging: 1. Autonomy; 2. Machine Learning; and…

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What money are you leaving lying on the ground?

What money are you leaving lying on the ground? I love a good business back-story. I was listening to CBC’s Under the Influence the other day and heard a great one. Back in 1919, car magnate Henry Ford invited several friends to go on a camping trip – real estate mogul Edward Kingsford, renowned inventor…

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Who owns your eyeballs?

Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…

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Fried-Chicken Scented Sunscreen Anyone?

Fried-Chicken Scented Sunscreen Anyone? Yes, with KFC’s help, you too can capture a little bit of that “extra-crispy” feeling at the tail end of this hot-hot summer. “We think it smells amazing,” says KFC spokeswoman Kasey Mathes. “The sunscreen seemed like a natural fit.” KFC has been rolling out quite a few celebrity Colonels of…

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