Posts Tagged:omnichannel

Hello, Print in a Digital World 2018

Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…

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Print in a Digital World 2017 Trend Report

Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…

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Luxury inking – the love affair of lifestyle brands and print

Luxury inking – the love affair of lifestyle brands and print. If I’ve said it once, I said it a thousand times – as technology has morphed, changed and transformed the world – the lines have blurred between what is considered traditional and digital marketing. Today, brands rely on creating experiences, storytelling and emotional engagement…

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Star Wars: The Force Awakens in Content Marketing

Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…

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The Rise of Clicks and Bricks Retailing

The Rise of Clicks and Bricks Retailing. We’ve seen the war raging for years between traditional and online retail – and they simply have not played nicely. The rise of e-commerce has uncovered many antiquated aspects of traditional bricks and mortar retail, with ease of access to more products, lower prices, and comparison at a…

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