Posts Tagged:Snapchat

Facebook #WATCH makes a play for Google’s YouTube Audience

Facebook #WATCH makes a play for Google’s YouTube Audience. Facebook is launching a new video platform that allows their oodles of users to consume video content – chatting, sharing and discovering the relevant videos around which their friends are engaging, along with a gaggle of newly produced video series. In truth, they do this kind of…

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The iPhone is 10 and ooh how it has changed our lives

The iPhone is 10 and ooh how it has changed our lives. June 29, 2007 – Steve Jobs walked on stage and shocked the world. Like most things Apple, the iPhone wasn’t the first of its kind, but it was a quantum leap beyond the competition and spawned the mobile revolution. So much so, that few…

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Forget dancing flowered garlands – Google Lens is AR with real utility

Forget dancing flowered garlands – Google Lens is AR with real utility. Right now AR (Augmented Reality) is having a moment, and it’s moving beyond rainbow vomit, puppy dog-ears and flowered garlands dancing around your head. Announced last week at Google’s I/O developer conference, Google’s new ‘Lens’ technology lets you employ the power of search utilizing…

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Top 3 Most Influential Brands are different for Gen Z

Top 3 Most Influential Brands are different for Gen Z. This past week at FFWD Advertising and Marketing Week, Steve Levy (COO at Ipsos), revealed its rankings for Canada’s Most Influential Brands. Not surprisingly, Google topped the list for the fifth year in a row, but what may surprise you is that Gen Z (the…

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Why Social Platforms are shedding the Social Label

Why Social Platforms are shedding the Social Label. It seems these days that Social Media companies are pivoting on their identities. They are shedding their “social network” handles and rapidly diversifying in parallel. There was a point in our near recent past that everyone was a “social specialist,” with agencies and niche experts manifesting in…

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Ahhh… the smell of New Year’s marketing trends in the morning.

Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…

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