Posts Tagged:social media

The Rise of the #Selfie Museum

The Rise of the #Selfie Museum. Yes, you read that correctly. Our social media crazed world and the need for the perfect “selfie” is turning things upside down, sideways and maybe a little oblong. Want to sit on a unicorn, dive into sprinkles, submerse yourself in yellow plastic balls, or perhaps float on a cloud surrounded…

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Facebook #WATCH makes a play for Google’s YouTube Audience

Facebook #WATCH makes a play for Google’s YouTube Audience. Facebook is launching a new video platform that allows their oodles of users to consume video content – chatting, sharing and discovering the relevant videos around which their friends are engaging, along with a gaggle of newly produced video series. In truth, they do this kind of…

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The Evolution of Influencer Marketing

The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…

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Is every day Valentine’s Day for a brand?

Is every day Valentine’s Day for a brand? Coming out of Valentine’s last week, it got me thinking… how tough it is to be a brand these days, with the relentless struggle to connect with and be loved by your public. Social Media has taken what used to be a one-way dialogue (with the brand…

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Marketing the next @POTUS

Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…

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Why Social Platforms are shedding the Social Label

Why Social Platforms are shedding the Social Label. It seems these days that Social Media companies are pivoting on their identities. They are shedding their “social network” handles and rapidly diversifying in parallel. There was a point in our near recent past that everyone was a “social specialist,” with agencies and niche experts manifesting in…

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Who owns your eyeballs?

Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…

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Please don’t use the term “Olympics”

Please don’t use the term “Olympics.” Ok, so we are obviously in supersaturated Olympic mode, and everybody is not only feeling the fervor but also trying to capitalize on the zeitgeist that surrounds the games. This year, the International Olympics Committee (IOC) came out with a whole bunch of very outdated rules, laws and guidelines…

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