Posts Tagged:Super Bowl

Is every day Valentine’s Day for a brand?

Is every day Valentine’s Day for a brand? Coming out of Valentine’s last week, it got me thinking… how tough it is to be a brand these days, with the relentless struggle to connect with and be loved by your public. Social Media has taken what used to be a one-way dialogue (with the brand…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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