Posts Tagged:#SXSW

Culture Eats Strategy for Breakfast

Culture Eats Strategy for Breakfast. I was listening to a great SXSW interview last week given by Kevin Plank, Founder & CEO of Under Armour. He recalled crying at a tollbooth some 10 years ago trying to explain to the toll attendant that he simply didn’t have the small sum of $2 needed to pay…

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The Seductiveness of Data

The Seductiveness of Data. As my good friend and author Mitch Joel says, “when businesses and professionals hear words like ‘data’, ‘analytics’, and ‘loyalty programs’ their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.” Data is being witlessly generated…

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