Posts Tagged:trends

Hello, Print in a Digital World 2018

Hello, Print in a Digital World 2018. Last week we launched our latest greatest trend report at Canada Post’s 10th annual Think INSIDE the Box event. In constructing our recent trend report, we quickly came to realize a new reality has now taken hold – the way consumers engage with brands has dramatically morphed. They can…

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Buckle up and Welcome to 2017!

Buckle up and Welcome to 2017! Yes, 2016 was a pretty wild ride and an incredible year for technology. I’m quite frankly blown away by the palpable feeling of exponential change. We are truly living in a hyper-connected world that is enabling quantum leaps – in 2010 1.8 billion people were connected, and today the…

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Print in a Digital World 2017 Trend Report

Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…

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The Internet is in its Infancy

The Internet is in its Infancy. In the late 60s the U.S. military began tinkering with “interwoven” networks creating ARPANET, which was the antecedent for today’s internet and served as the base of academic and military computer networks in the 80s. The world wide web as we know it came into its beginnings back in…

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The Future of Brands is Experience

The Future of Brands is Experience. Close your eyes for a moment and think about a time when you had a truly great brand experience – an experience that engaged you, that moved you, sent those little tingles up your spine, captured your heart and mind… and made you want to share it. Now think……

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Apple vs. FBI – a backdoor into Pandora’s box

Apple vs. FBI – a backdoor into Pandora’s box. A polarizing legal debate is engulfing the U.S. and beyond and has everyone talking privacy. Should Apple be forced to help the FBI unlock an encrypted iPhone belonging to a terrorist? The arguments are straightforward enough, but the ramifications and precedent they could set, undermine the…

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Apple, Amazon, Facebook and Google… oh, my!

Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…

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Ahhh… the smell of New Year’s marketing trends in the morning.

Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…

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Hacking the Human Genome

Hacking the Human Genome. Some of the world’s top scientists gathered this week to consider technology that might alter the course of humankind. Overlooked against that little Climate Change Summit across the Atlantic, The International Summit on Human Gene Editing was held in Washington to tackle questions related to the science and ethics of tinkering…

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