Posts Tagged:YouTube

Facebook #WATCH makes a play for Google’s YouTube Audience

Facebook #WATCH makes a play for Google’s YouTube Audience. Facebook is launching a new video platform that allows their oodles of users to consume video content – chatting, sharing and discovering the relevant videos around which their friends are engaging, along with a gaggle of newly produced video series. In truth, they do this kind of…

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Meaningful Brands increase Wallet Share by up to 9 times

Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…

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Google strikes with ‘YouTube TV’ – 40 Channels for $35

Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…

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Top 3 Most Influential Brands are different for Gen Z

Top 3 Most Influential Brands are different for Gen Z. This past week at FFWD Advertising and Marketing Week, Steve Levy (COO at Ipsos), revealed its rankings for Canada’s Most Influential Brands. Not surprisingly, Google topped the list for the fifth year in a row, but what may surprise you is that Gen Z (the…

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Print in a Digital World 2017 Trend Report

Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…

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Are we addicted to distraction?

Are we addicted to distraction? When’s the last time you picked up a book, started to read it and then found yourself checking emails? Or perhaps, amidst working on a project, you find yourself scrutinizing YouTube videos that don’t relate. Or those times when your research on a completely unrelated topic has taken you into…

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