Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal. We will control the vertical. We can roll the image, make it flutter. We can change the focus to a soft blur or sharpen it to crystal clarity. For the next hour, sit quietly and we will control all that you see and hear. We repeat: there is nothing wrong with your television set. You are about to participate in a great adventure. You are about to experience the awe and mystery which reaches from the inner mind to – The Outer Limits.”

Television and the consumption of captivating shows are not the passive fare of the past. There are many substantial players who are looking to control your precious viewing time these days. The name of the game today is content, and he who has the best content dominates in the eyeball game. To the audience, this charismatic content arms race is fabulous, as we are treated to better and better quality – on demand – available to binge watch whenever and wherever our heart’s desire. Dear: Netflix, Hulu, YouTube, Amazon, HBO, ABC, CBS, NBC, Apple, and all you others – please keep fighting, competing and delivering mind-blowing content for our consumption – we applaud your efforts.

Brands take note here. This evolution is sweeping across spectrums and throughout mediums, and social video is becoming its own epic, eyeball battleground. Take a deep dive into the players and learn how they are trying (and succeeding) to seduce our brains, lure our loyalty, and move us into a position where they control the transmission…

Fast Company – Kings of Streaming: Where Do We Stand in the Battle for Your OTT Viewing Time?
When it comes to Hulu, Netflix, and the like, who’s ahead at this point in the game? Maybe, it’s YouTube Red.

Fortune – YouTube’s Pay Video Service Is Already Storming Past Other New Offerings
Google’s YouTube Red video subscription offering is already attracting 3% of viewers in the pay TV market ahead of other new services from CBS, Dish Network, and Sony, according to a recent survey.

AdWeek – Nielsen Has Increased Its U.S. TV Homes Estimate for the First Time in 2 Years
Audiences may no longer watch television the same way they did even a few years ago, but more U.S. households now have access to TV content than ever before, according to Nielsen.

Michael Chase, CMO
St. Joseph Communications

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