Brands on Clubhouse

Or Brands oo any social media for that matter – it’s the consistent shiny spoon syndrome, when something is so new and fresh, #brands seemingly have no idea what to look for when it comes to Clubhouse they just know it’s a significant avenue that they should capitalize on. Clubhouse has been all the rage of late which evokes FOMO for brands and an urgency to seize the opportunity and a lack of clarity on what the opportunity actually is.

Already valued at $1 billion, Clubhouse is the first #socialmedia company to break out since TikTok. The app lets people gather in audio chatrooms to discuss different topics. It’s still invitation-only but is already gaining a lot of attention from marketers who want to tap into the hoopla somehow.

Like all social media when it first hits the market #socialaudio is intimate like a podcast and we’ll see many players trying to capitalize on its zeitgeist. Twitter has launched #SPACES to compete with the new kid on the block with the fancy Clubhouse. It will be interesting to see how this plays out. It’s here to stay, but Clubhouse already has privacy issues, so you have to tread softly with your brand. #wakeupimagine#marketing#innovation#influencermarketing#marketoon

Posted on March 26, 2021 in Creativity, Innovation, Marketing, Social Media, Technology, Trends

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About the Author

Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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