Category Archive for: Creativity

Metrics M E T R I C S Everywhere

#marketoon – What do you measure? What do you value? What moves the needle – the right way? It’s true we can measure just about everything these days, but what really matters to your company, your brand, and the people and audiences whom you serve? What’s on your dashboard?! #wakeupimagine #metrics #socialmedia

Imagining the Future No.5

1970s Vision of #airtravel in the #Future. Looks like they were taking a page out of today’s cruise industry. Any thoughts Richard Branson? #wakeupimagine #futureseries #airlines

Imagining the Future No.4

1950s Vision of #navigation in the #Future. Love the beautiful design of this Viewmaster styled take on car navigation. #wakeupimagine #futureseries #automotive

Imagining the Future No.3

1960s Vision of #selfdrivingcars in the #Future. Loving the big fins and dome top lounge. #wakeupimagine #futureseries #autonomousvehicles

Peepsi – Pepsi x Peeps

There’s a super sweet sheriff in town as PepsiCo and Peeps have teamed up for Easter with a gimmicky marshmallow flavored version of Pepsi. Feed this one to your kids as they WFH! The eye-catching #packaging shouts grab me, but the real catch: you can’t have it. That is unless you enter to win it by taking a picture…

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Imagining the Future No.2

1940s Vision of #fooddelivery in the #Future. Still surprised someone has created anything this elegant. #wakeupimagine #futureseries #retail

Imagining the Future No.1

No.1 – An artist’s depiction of the #future, painted in 1930. Cool rig for 1930 – kinda Apple meets Beats by Dr. Dre. #wakeupimagine #futureseries #innovation #smartphones

Snap, the Selfie Budget, and a Gen Z Army

Yes, you read S E L F I E B U D G E T correctly – Snap Inc.’s latest story: an #ecommerce push to monetize its users through the acquisition of Berlin-based retail tech startup Fit Analytics. Per research firm Piper Sandler, the “Selfie Budget” (which includes clothing, fashion accessories, personal care, and shoes) made up 40% of US…

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BUM. BUM. BUM. BUMBLE.

Love this! – Bumble, the newest dating IPO tech darling ($BMBL) has been getting a lot of “buzz” lately. Great copywriting that ties so nicely back to the #brand name. You can literally hear the music in your head. Well done Whitney Wolfe Herd ! #wakeupimagine #designthinking #brandgrowth

Hello, I’m a MAC

Justin Long, the actor who famously posed as Apple‘s computer, is now pitching his former opponent the PC in a new series of ads from Intel Corporation. Interesting turn of events as last fall, Apple brought back John Hodgman to reprise his famous role as a bumbling PC (sans Justin Long) during its “One More Thing” event…

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