Toronto as a Technological Futurescape. What a future-forward couple of weeks for Toronto. First, Uber says they are going to build a new lab for their autonomous vehicles program here. Then, Omers Ventures raises another $300 million fund, taking them over a billion dollars in funding for their startup ventures ecosystem. And, if those aren’t hot…
Category Archive for: Entertainement
The Evolution of Influencer Marketing. In our not so distance past, influencers were just regular run of the mill people who leveraged social media channels to share details about their lives, opinions, quirks, passions, and generally anything about which people would pay attention. And pay attention they did. Today, the most popular social media influencers…
Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…
Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…
#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…
Fried-Chicken Scented Sunscreen Anyone? Yes, with KFC’s help, you too can capture a little bit of that “extra-crispy” feeling at the tail end of this hot-hot summer. “We think it smells amazing,” says KFC spokeswoman Kasey Mathes. “The sunscreen seemed like a natural fit.” KFC has been rolling out quite a few celebrity Colonels of…
Pokémon Go takes over the Real World. You have to have been hiding under a rock to miss the new Pokémon Go viral onslaught, as it’s all over the news, social media and has rippled the stock market. So, has augmented reality (AR) been brought squarely into the mainstream by Pikachu and friends? Nintendo has…
David Bowie the Iconoclast. The world was saddened last week by the passing of an iconic musical pioneer, who taught generations the power of drama and constantly morphing personas within the musical arena. David Bowie was an infinitely changeable, creative and innovative genius that affected my life and the lives of many. As a young…