Amazon A-GO-GO. What else can Amazon disrupt? It wasn’t enough that they figured out the world of grab and go, no strings attached, making it super convenient for – you guessed it – consumers. And, it wasn’t enough that they delivered the first products by drone (oh yes, you’ll love this feature when it’s -8…
Category Archive for: Marketing
Is every day Valentine’s Day for a brand? Coming out of Valentine’s last week, it got me thinking… how tough it is to be a brand these days, with the relentless struggle to connect with and be loved by your public. Social Media has taken what used to be a one-way dialogue (with the brand…
#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…
Top 3 Most Influential Brands are different for Gen Z. This past week at FFWD Advertising and Marketing Week, Steve Levy (COO at Ipsos), revealed its rankings for Canada’s Most Influential Brands. Not surprisingly, Google topped the list for the fifth year in a row, but what may surprise you is that Gen Z (the…
My Voice is My Passport. As I noted in our last Mashup, ‘Alexa’ (Amazon’s new voice activated, intelligent personal assistant), was the clear standout at this year’s CES (Consumer Electronics Show) in Vegas. But for me, it even gets better than that – Amazon has just brought my childhood (ok, adulthood) sci-fi-junkie self to a…
#CES2017: We do life and create data. We are clearly on the cusp of some of the biggest technological changes in years. There are always cool, cutting-edge gadgets that come out of the Consumer Electronics Show (CES) every year, but this year felt different with three major trends converging: 1. Autonomy; 2. Machine Learning; and…
New technologies to transform not only everyday, but save lives in 2017. That was the press release heading for this year’s Deloitte Technology, Media and Telecommunications (TMT) Predictions. “Not only will machine learning revolutionize how we conduct simple tasks through our mobile devices, but it will also improve our safety through platforms such as autonomous…
Buckle up and Welcome to 2017! Yes, 2016 was a pretty wild ride and an incredible year for technology. I’m quite frankly blown away by the palpable feeling of exponential change. We are truly living in a hyper-connected world that is enabling quantum leaps – in 2010 1.8 billion people were connected, and today the…
IBM’s Watson – the NEW Cybercrime fighter! Ok, I don’t know about you and your business, but I do know that I’m going to sleep better at night with Watson on the watch. Yes, Watson – the Jeopardy-winning, poutine concocting, cookbook writing, cocktail creating, cancer battling – supercomputer is now in the cybercrime business. Watson’s…
NY to London for a little business and high tea? I had no concept that commercial airlines fly no faster today than they did in the 1950s. Given the huge advancements and technological leaps in every other arena, plus the quantum jumps in aerospace (isn’t Elon Musk planning a Mars shot?!), why are we not…