Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…
Category Archive for: Marketing
David Bowie the Iconoclast. The world was saddened last week by the passing of an iconic musical pioneer, who taught generations the power of drama and constantly morphing personas within the musical arena. David Bowie was an infinitely changeable, creative and innovative genius that affected my life and the lives of many. As a young…
The Rise of Clicks and Bricks Retailing. We’ve seen the war raging for years between traditional and online retail – and they simply have not played nicely. The rise of e-commerce has uncovered many antiquated aspects of traditional bricks and mortar retail, with ease of access to more products, lower prices, and comparison at a…
Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…
Is Elon Musk the real life Tony Stark (aka Iron Man)? I grew up reading Iron Man comics and idolized the fictitious, genius, billionaire inventor Tony Stark. When I look at Elon Musk, I’m hit with the same sense of wonder about this brilliant engineer, entrepreneur, game-changer. When Elon was ten, he purchased his first…
Disruption is no longer disruptive — it’s normal. Disruptors are unencumbered by traditional ways of doing business, “legacy issues,” technology, and cultures. They are open to new ways of thinking about experience, delighting customers, leveraging sophisticated technologies, and just doing business. And, consumers are clamouring to adopt behaviours that were once unimaginable, with their frenetic,…