#marketoon – What do you measure? What do you value? What moves the needle – the right way? It’s true we can measure just about everything these days, but what really matters to your company, your brand, and the people and audiences whom you serve? What’s on your dashboard?! #wakeupimagine #metrics #socialmedia
Category Archive for: Marketing
WeWork is going public via a #SPAC. It will do so in a merger with BowX Acquisition, a SPAC backed by NBA legend Shaquille O’Neal. According to CNBC, the deal will value the coworking startup at $9B, including debt. This is a slight haircut from its $47B valuation in fall 2019 when charismatic founder Adam Neumann was burning billions…
There’s a super sweet sheriff in town as PepsiCo and Peeps have teamed up for Easter with a gimmicky marshmallow flavored version of Pepsi. Feed this one to your kids as they WFH! The eye-catching #packaging shouts grab me, but the real catch: you can’t have it. That is unless you enter to win it by taking a picture…
Yes, you read S E L F I E B U D G E T correctly – Snap Inc.’s latest story: an #ecommerce push to monetize its users through the acquisition of Berlin-based retail tech startup Fit Analytics. Per research firm Piper Sandler, the “Selfie Budget” (which includes clothing, fashion accessories, personal care, and shoes) made up 40% of US…
Love this! – Bumble, the newest dating IPO tech darling ($BMBL) has been getting a lot of “buzz” lately. Great copywriting that ties so nicely back to the #brand name. You can literally hear the music in your head. Well done Whitney Wolfe Herd ! #wakeupimagine #designthinking #brandgrowth
Justin Long, the actor who famously posed as Apple‘s computer, is now pitching his former opponent the PC in a new series of ads from Intel Corporation. Interesting turn of events as last fall, Apple brought back John Hodgman to reprise his famous role as a bumbling PC (sans Justin Long) during its “One More Thing” event…
In the world of R A R E F I E D Elon has no match – Elon Musk has dropped his chief executive job title and crowned himself “Technoking of Tesla”. Tesla‘s chief financial officer, Zach Kirkhorn, has the new title of Master of Coin. #wakeupimagine #culture #cryptocurrency
Or Brands oo any social media for that matter – it’s the consistent shiny spoon syndrome, when something is so new and fresh, #brands seemingly have no idea what to look for when it comes to Clubhouse they just know it’s a significant avenue that they should capitalize on. Clubhouse has been all the rage of late which evokes…
Wow!!! – “Everydays — The First 5000 Days,” by the artist known as Beeple, set a record for digital artwork in a sale at Christie’s (surpassing bids for work by artists like Frida Kahlo and Salvador Dalí). Wait you say… I’m just trying to get my head around #blockchain (the general ledger), bitcoin (#cryptocurrency), and fungible currencies…
Crazy! – The patio furniture from Oprah’s all-access Meghan and Harry interview has sold out! Plus, high-income viewers have also been snapping up Markle’s Giorgio Armani dress, which retails for $4,700. And … there’s a run on Oprah’s specs to boot. Yes, these are crazy times people, but as we have seen before, anytime Oprah…