72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures. Ah yes, it’s that time of the year again – 324-page IKEA catalogue time. The time when the 203 million copy bible-of-all-things-Swedish (that takes up 70% of IKEA’s annual marketing budget) hits the marketplace with some serious oomph! Quartz…
Category Archive for: Retail
Amazon + Whole Foods = Retail Whammo! Today we can’t avoid Amazon constantly being in our field of vision. I’ve written about all the ways Amazon innovates, all the arenas they play in, all the ways they disrupt…. but with their acquisition of Whole Foods, this is Retail Armageddon. As the outspoken Gary Vaynerchuk puts…
Meaningful Brands increase Wallet Share by up to 9 times. Did you know that meaningful brands outperformed the stock market by a staggering 206% over the last decade? We know that content must connect, resonate, engage, and provide people with value in order to drive business results. According to Havas’ 2017 Meaningful Brands Global Study, 84% of…
Amazon A-GO-GO. What else can Amazon disrupt? It wasn’t enough that they figured out the world of grab and go, no strings attached, making it super convenient for – you guessed it – consumers. And, it wasn’t enough that they delivered the first products by drone (oh yes, you’ll love this feature when it’s -8…
Black Friday + Cyber Monday + Holidays = Is Your Mobile up to Snuff? Ah, the holiday season. The tension builds for consumers, retailers and marketing departments alike. Yes, this is the make-or-break time of the year for marketers, ensuring their brands stay at the peak of demand, on trend, and of course, ahead of…
The Rise of Clicks and Bricks Retailing. We’ve seen the war raging for years between traditional and online retail – and they simply have not played nicely. The rise of e-commerce has uncovered many antiquated aspects of traditional bricks and mortar retail, with ease of access to more products, lower prices, and comparison at a…