In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Always On My Mind’, celebrating the moment that pubs and bars up and down the country can fully welcome back drinkers after months of waiting. The inspiration for #LooksLikeGuinness, is…
Category Archive for: Social Media
Elon Musk, who has become a volatile force in the #cryptocurrency universe, said Tesla is no longer accepting Bitcoin Inc. as payment for purchases of its #electricvehicles owing to the excessive amount of carbon-based energy it uses. Bitcoin plunged following his comments. The sudden move is a curious one since Tesla’s recent $1.5 billion Bitcoin investment triggered a surge in the currency’s value. It also…
E L O N x S N L – Okay quick, when was the last time you were talking about who was hosting Saturday Night Live two weeks ahead of the show? In a Musk-Tune-In event (sorry couldn’t resist) tonight the King of Crypto himself hosts. The big winner – SNL – as this may…
Twitter is teasing a future without paywalls and their plans for a subscription service are slowly coming into focus. Now, it’s acquired Scroll, a #startup that partners with publishers to allow readers to view their content #adfree. Seems your advice is coming to bear Scott Galloway!! #wakeupimagine#socialmedia#subscriptions https://lnkd.in/eZnYvEp via Engadget https://www.engadget.com/twitter-acquires-scroll-subscription-service-171621757.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&guce_referrer_sig=AQAAAB5HZNJvl0UNRkK7yuEP-zF278CQYkxXoOrmOImkewIisIGD_GvhgVYZqDwmeaV3Xb8DkZJYkaCdRct68dQHNJiekBHdjHtT-zorbNsJ9y0Nz1kgKg-Uvf1sQCHN97ZuaRElUh6KDVgJnK8sddPg6i-Kvf5HxML9aCBDMeoOonX3
Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…
Great journey map of how a couple of innovators made an app in 8 weeks and scaled to one of the most used #socialmedia photo apps. Oh ya, and then they were purchased by Facebook for $1 billion. #wakeupimagine #startups #innovation #entrepreneurship
As the famous quote from 19th-century retailer, John Wanamaker goes: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Last year PwC investigated where the money goes in #digitaladvertising and found a single #programmaticadvertising placement can involve 20 different players, each taking a cut. PwC found that a whopping half (49%) of digital #adspend is…
DOVE, Inc. reverses #selfie edits to highlight the dangers of #socialmedia. In a time before digital, glossy photoshopped ads in women’s mags were condemned for their part in generating a dangerously idealized definition of beauty. Dove highlighted this epidemic with their brilliant 2006 Dove ‘Evolution’ video. BUT … today young girls face the same problem. Claiming that by the…
Ok, this is a whole new spin – China has been one of the quickest to adapt to using drones to light up the sky with shows competing for entry into the Guinness Book of Records. But no one has used them to create QR codes for Product Downloads! Yes, #qrcodes (hey Scott Stratten didn’t you write a book…
#Canadian NFT crypto player Dapper Labs is raising money at an over $7.5 Billion valuation! The rush of enthusiasm for blockchain-based collectibles is driving an extraordinary surge of investor interest in Dapper Labs, the developer of collectibles like NBA Top Shot and CryptoKitties. Just a few weeks after Dapper Labs raised $305 million at a valuation of $2.6 billion,…