Walmart buys a shiny new Jet(.com). And, at $3.3 billion, it’s an expensive Jet to boot – the largest e-commerce acquisition in the market to date. It’s been interesting watching the reaction to this acquisition and what everyone has to say about it. It may seem obvious – to compete against Amazon – but here’s…
Category Archive for: Technology
Please don’t use the term “Olympics.” Ok, so we are obviously in supersaturated Olympic mode, and everybody is not only feeling the fervor but also trying to capitalize on the zeitgeist that surrounds the games. This year, the International Olympics Committee (IOC) came out with a whole bunch of very outdated rules, laws and guidelines…
The Internet is in its Infancy. In the late 60s the U.S. military began tinkering with “interwoven” networks creating ARPANET, which was the antecedent for today’s internet and served as the base of academic and military computer networks in the 80s. The world wide web as we know it came into its beginnings back in…
Revenge of the Nerds. Ok. Has the world flipped on its head? What once was the domain of the geek is now mainstream. As a kid, I used to “enthusiastically” play Dungeons and Dragons, read countless science-fiction fantasy books one after the other, play chess with a timer, and feast on a multitude of other…
Pokémon Go takes over the Real World. You have to have been hiding under a rock to miss the new Pokémon Go viral onslaught, as it’s all over the news, social media and has rippled the stock market. So, has augmented reality (AR) been brought squarely into the mainstream by Pikachu and friends? Nintendo has…
The Bank of Starbucks. Ok, so I have to come clean right off the bat – I’m addicted to the Starbucks app. I love its ease. I love the pay directly from my phone thing and not dealing with actual money – note to brands – most people do! And… I love how instantaneous the…
Snapchat launches Real Life Magazine. What started out as nothing more than an obscure mobile platform, Snapchat, currently boasts more than 150 million daily users – and these users spend an average of 25 to 30 minutes on the app each day. Now, the four-year-old company is embarking on a digital magazine called Real Life…
Welcome to Cup of Jo. An interview series where we have caffeinated conversations, with wickedly smart people, about how brands, are transforming the way they engage with people. Our hope is that Cup of Jo helps you, your brand, and the industry at large, with insights and foresight to help guide and empower success. Today…
More than 25% of Internet users will block ads this year. The talk of the Cannes Lions Festival this past week was “ad blocking.” Propelled to a fervor by the coinciding eMarketer Report, it was revealed that more than 25% of U.S. Internet users will block ads this year via multiple devices. This is a…
See. Think. Do. Care. Last week I attended The Art Of Marketing and watched Avinash Kaushik – friend, fellow tech geek and Google’s Digital Marketing Evangelist – own the stage, as he drove home his key message about how marketers and brands are trying to drive consumers the way THEY want, and not the way…