Category Archive for: Technology

Luxury inking – the love affair of lifestyle brands and print

Luxury inking – the love affair of lifestyle brands and print. If I’ve said it once, I said it a thousand times – as technology has morphed, changed and transformed the world – the lines have blurred between what is considered traditional and digital marketing. Today, brands rely on creating experiences, storytelling and emotional engagement…

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As technology advances, is reading in jeopardy?

As technology advances, is reading in jeopardy? Sitting in your local coffee shop with the aroma of freshly ground beans and the din of chatter, your laptop, smartphone and tablet can tell you a lot, but I believe these glimmering streams of data, rich as they are, will only ever be able to complement long-form…

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Are we addicted to distraction?

Are we addicted to distraction? When’s the last time you picked up a book, started to read it and then found yourself checking emails? Or perhaps, amidst working on a project, you find yourself scrutinizing YouTube videos that don’t relate. Or those times when your research on a completely unrelated topic has taken you into…

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Apple, Amazon, Facebook and Google… oh, my!

Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…

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Super Bowl: On Any Given Sunday Content Rules

Super Bowl: On Any Given Sunday Content Rules. For many football fans, there are two seasons – football season and waiting for football season. Brands know that this is a cultural moment steeped in tradition and look to invest heavily in its halo. The Super Bowl is quintessentially the most expensive night for brands looking…

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Star Wars: The Force Awakens in Content Marketing

Star Wars: The Force Awakens in Content Marketing. A long time ago in a galaxy far, far away… ok, I’m going to assume by now you’ve all seen the newStar Wars movie The Force Awakens. If not, then it’s a must on the IMAX screen, as it is truly a piece of movie making history, blowing…

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Is Elon Musk the real life Tony Stark (aka Iron Man)?

Is Elon Musk the real life Tony Stark (aka Iron Man)? I grew up reading Iron Man comics and idolized the fictitious, genius, billionaire inventor Tony Stark. When I look at Elon Musk, I’m hit with the same sense of wonder about this brilliant engineer, entrepreneur, game-changer. When Elon was ten, he purchased his first…

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Hacking the Human Genome

Hacking the Human Genome. Some of the world’s top scientists gathered this week to consider technology that might alter the course of humankind. Overlooked against that little Climate Change Summit across the Atlantic, The International Summit on Human Gene Editing was held in Washington to tackle questions related to the science and ethics of tinkering…

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Imagine bringing someone from 1750 to 2015

Imagine bringing someone from 1750 to 2015. I’ve been doing a lot of reading on human history and the Law of Accelerating Returns – a theory put forward by futurist Ray Kurzweil. Here’s how it goes… let’s imagine for a second playing Back to the Future – for real – and taking a time machine…

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Disruption is no longer disruptive — it’s normal

Disruption is no longer disruptive — it’s normal. Disruptors are unencumbered by traditional ways of doing business, “legacy issues,” technology, and cultures. They are open to new ways of thinking about experience, delighting customers, leveraging sophisticated technologies, and just doing business. And, consumers are clamouring to adopt behaviours that were once unimaginable, with their frenetic,…

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