Customer Lifetime Value. Is your customer the right customer?

A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by cost considerations — they should be based on future value. Knowing your customer is the right customer and an engaged customer sets you up for years of success and advocacy.

#wakeupimagine#CLV#customerlifetimevalue#marketing#marketoon#customerexperience

Posted on August 6, 2021 in Marketing, Social Media, Trends

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About the Author

Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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