A recent study from the CMO Council and Deloitte found that only 17% of CMOs track Customer Lifetime Value (CLV) well. Yes, as we all know acquisitions seem to always be the holy grail of organizations, but as #data shows retention and development are the things that pay off in abundance. Plus, decisions about customer acquisition, retention, and development shouldn’t be driven by cost considerations — they should be based on future value. Knowing your customer is the right customer and an engaged customer sets you up for years of success and advocacy.
#wakeupimagine#CLV#customerlifetimevalue#marketing#marketoon#customerexperience
