NY to London for a little business and high tea?

NY to London for a little business and high tea? I had no concept that commercial airlines fly no faster today than they did in the 1950s. Given the huge advancements and technological leaps in every other arena, plus the quantum jumps in aerospace (isn’t Elon Musk planning a Mars shot?!), why are we not getting from A to B faster in the air?

Enter Boom Technology. They want to see this change and believe that it’s time for a new “supersonic” age in commercial air travel. According to Boom, “the company is pursuing speed with an audacious idea: a 45-seat aircraft that cruises at Mach 2.2 (1,451 miles per hour), faster than the defunct Concorde and certainly faster than the standard 550 mph, with fares no more expensive than a current business-class round trip, which ranges between $5,000 and $10,000.” And, if you’re doing the math – that’s New York to London in about 3 hours and 24 minutes – Hello, a bit of overseas business and a spot of high tea to boot.

Boom will be fighting many challenges – like say making the financials work – and then selling the airlines on their vision. That said, Boom’s CEO says that they have an undisclosed patron and a letter of intent for $2 billion worth of planes when they’re ready. So watch out airlines, as disruption these days can come from anywhere. Case in point, Trump just shook the foundations of Boeing in one simple tweet, “Boeing is building a brand new 747 Air Force One for future presidents, but costs are out of control, more than $4 billion. Cancel order!”

Why is this important for business? If you mix supersonic air travel with hyper ground travel (another audacious player – The Hyperloop), it looks like we’ll be doing global handshake business deals at the blink of an eye. Jolly good I say…

Bloomberg – Supersonic Is Coming Back. Will the Airlines Buy It?

An upstart jet maker faces a daunting array of challenges—many of the same ones that killed the Concorde.

Michael Chase, CMO
St. Joseph Communications

#MondayMashup > http://stjoseph.com/monday-morning-mashup-dec-12th/

Posted on December 19, 2016 in Marketing, Technology, Travel, Trends

Share the Story

About the Author

Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

Response (1)

  1. 98Krystle
    February 26, 2017 at 8:02 am · Reply

    I must say you have high quality posts here. Your blog can go viral.
    You need initial boost only. How to get it? Search for;
    Etorofer’s strategies

Leave a reply

Your email address will not be published.

Back to Top