Shares of Peloton Interactive popped on Tuesday after trendy fitness startup announced that it’s teamed up with #Beyoncé to create a series of streaming workouts using her music.
Beyoncé — who is the most requested musical artist among Peloton’s more than 3.6 million members — will work with the New York-based company on “various forms of class curation across all workout disciplines” over the coming months, a press release said.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” – Beyoncé
