Retail Media Networks + AI celebrities.

What if India’s most famous actor could create an ad for your business? This Diwali, Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by #AI, with a programmed sequence of phrases and templates that business owners can use. It is a great use of celebrity and an award-winning campaign. It’s also a sign of the future of celebrity endorsement and a new potential way for all sizes of companies to benefit from spokespersons … without the messiness and effort of having to actually record anything. Imagine where this could go … scratch that … is going to go!!

https://www.campaignasia.com/video/cadbury-celebrations-gifts-celebrity-ads-to-hundreds-of-local-businesses-this-diw/473546

Posted on November 15, 2021 in Artificial Intelligence, Creativity, Innovation, Marketing, Technology, Trends

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About the Author

Michael Chase - a true hybrid – part strategist, part data monkey, part creative director, part global growth hacker (when you're doing bic pen tracheotomies you still have to think of EBITDA) and through and through an innovator.

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