What if India’s most famous actor could create an ad for your business? This Diwali, Shah Rukh Khan partnered with the team at Cadbury to have his likeness recreated by #AI, with a programmed sequence of phrases and templates that business owners can use. It is a great use of celebrity and an award-winning campaign. It’s also a sign of the future of celebrity endorsement and a new potential way for all sizes of companies to benefit from spokespersons … without the messiness and effort of having to actually record anything. Imagine where this could go … scratch that … is going to go!!