Posts Tagged:Amazon

Amazon A-GO-GO (What else can Amazon disrupt?)

Amazon A-GO-GO. What else can Amazon disrupt? It wasn’t enough that they figured out the world of grab and go, no strings attached, making it super convenient for – you guessed it – consumers. And, it wasn’t enough that they delivered the first products by drone (oh yes, you’ll love this feature when it’s -8…

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Top 3 Most Influential Brands are different for Gen Z

Top 3 Most Influential Brands are different for Gen Z. This past week at FFWD Advertising and Marketing Week, Steve Levy (COO at Ipsos), revealed its rankings for Canada’s Most Influential Brands. Not surprisingly, Google topped the list for the fifth year in a row, but what may surprise you is that Gen Z (the…

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My Voice is My Passport

My Voice is My Passport. As I noted in our last Mashup, ‘Alexa’ (Amazon’s new voice activated, intelligent personal assistant), was the clear standout at this year’s CES (Consumer Electronics Show) in Vegas. But for me, it even gets better than that – Amazon has just brought my childhood (ok, adulthood) sci-fi-junkie self to a…

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#CES2017: We do life and create data

#CES2017: We do life and create data. We are clearly on the cusp of some of the biggest technological changes in years. There are always cool, cutting-edge gadgets that come out of the Consumer Electronics Show (CES) every year, but this year felt different with three major trends converging: 1. Autonomy; 2. Machine Learning; and…

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Buckle up and Welcome to 2017!

Buckle up and Welcome to 2017! Yes, 2016 was a pretty wild ride and an incredible year for technology. I’m quite frankly blown away by the palpable feeling of exponential change. We are truly living in a hyper-connected world that is enabling quantum leaps – in 2010 1.8 billion people were connected, and today the…

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Shomi falls to Netflix

Shomi falls to Netflix. It isn’t long ago that we used to undertake the pilgrimage to the local Blockbuster to pick up our videos. Rushing to get them back on time. Paying late fees when we didn’t quite make it (and if you remember back far enough, paying a fee if you didn’t rewind your…

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Content + Community + Commerce = Content Marketing

Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…

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Walmart buys a shiny new Jet(.com)

Walmart buys a shiny new Jet(.com). And, at $3.3 billion, it’s an expensive Jet to boot – the largest e-commerce acquisition in the market to date. It’s been interesting watching the reaction to this acquisition and what everyone has to say about it. It may seem obvious – to compete against Amazon – but here’s…

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The Seductiveness of Data

The Seductiveness of Data. As my good friend and author Mitch Joel says, “when businesses and professionals hear words like ‘data’, ‘analytics’, and ‘loyalty programs’ their eyes tend to glaze over. Then again, there is nothing sexier about a hyper-loyal customer, and how they spread the good will of a brand.” Data is being witlessly generated…

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Apple, Amazon, Facebook and Google… oh, my!

Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…

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