C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual. I was, once again, very honoured to speak at this year’s C2 Montreal conference. This was the sixth annual round for the Sid Lee founded, otherworldly Cirque du Soleil marketing extravaganza – a creativity-meets-commerce conference that is about as far from most run-of-the-mill…
Posts Tagged:Canada Post
Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…
The Haptic and Sensory Influence of Print. Touch. Arousal. Sensation. All sound a wee bit salacious, but what they describe is anything but. As humans, we connect with our environment, we connect with other humans, and we crave the physical – as it stimulates receptors in our brains like a firestorm. We are simply wired…
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