Posts Tagged:Coca-Cola

Does creativity equal business results?

Does creativity equal business results? Since the dawn of advertising, this same question has been asked over and over again. And, with Publicis recently saying they would be withdrawing from the Cannes Lions International Festival of Creativity – the advertising world’s Oscars – the question has once again risen to the surface. There have been many…

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#SuperBowl as a #SoapBox

#SuperBowl as a #SoapBox. According to Kantar Media, “The average cost of a 30-second ad in the Super Bowl rose to $5 million this year, from $4.8 million last year and $2.4 million in 2007.” And let’s not forget the additional millions brands spend producing, promoting, and feverishly marketing to get their money’s worth. So…

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