Posts Tagged:consumers

Is every day Valentine’s Day for a brand?

Is every day Valentine’s Day for a brand? Coming out of Valentine’s last week, it got me thinking… how tough it is to be a brand these days, with the relentless struggle to connect with and be loved by your public. Social Media has taken what used to be a one-way dialogue (with the brand…

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Black Friday + Cyber Monday + Holidays = Is Your Mobile up to Snuff?

Black Friday + Cyber Monday + Holidays = Is Your Mobile up to Snuff? Ah, the holiday season. The tension builds for consumers, retailers and marketing departments alike. Yes, this is the make-or-break time of the year for marketers, ensuring their brands stay at the peak of demand, on trend, and of course, ahead of…

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