Fake News – “Truthiness” Hurts Us All. The term “truthiness” was made wildly popular by late-night TV personality Stephen Colbert. He used it to describe “politicians’ and pundits’ preference for concepts they wish were true over ones that actually are true.” To make matters worse, truthiness has been put into practice – in the run-up…
Posts Tagged:content marketing
Marketing the next @POTUS. No matter where your political leanings lie, we’re watching the highest-stakes, online marketing battle in the history of the world, playing out before our very eyes. It may be painful to watch (yet we all are), but this election holds an absolute treasure trove of insights for everyone in the marketing…
Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology…
Content + Community + Commerce = Content Marketing. I know I preach this on a regular basis, but marketing, my friends, is shifting. Marketing is no longer a one-way diatribe. I just spent time with some of the best content marketers on the planet at the Content Marketing World conference. The people who are on…
Who owns your eyeballs? “There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to make it softer, we will tune it to a whisper. We will control the horizontal.…
More than 25% of Internet users will block ads this year. The talk of the Cannes Lions Festival this past week was “ad blocking.” Propelled to a fervor by the coinciding eMarketer Report, it was revealed that more than 25% of U.S. Internet users will block ads this year via multiple devices. This is a…
Don’t forget that Marketing is Human2Human. I say this whenever I deliver a keynote: “We have to remember that no matter what type of marketing or engagement we are endeavouring to undertake, we need to be mindful of the fact that we are humans talking to humans.” As humans, we feel. We have reactions to…
Apple, Amazon, Facebook and Google… oh, my! Coming out of Super Bowl weekend, we can truly see that the complexity of modern marketing is only going to keep increasing. The world of marketers and marketing today has changed drastically from what it was ten years ago – and this is chiefly due to The Four…
Ahhh… the smell of New Year’s marketing trends in the morning. Coming out of a swirling 2015 ride – where we witnessed many burgeoning marketing trends making it hard to distill the hype from the real game-changers – this new year looks to be where many of these trends will actually take flight and become…