Posts Tagged:creative brief

The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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Mick Jagger x Andy Warhol

Love this!!! – one of the most brilliant creative brief’s I’ve seen in a long time. #wakeupimagine #creativity #designthinking

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