Posts Tagged:creativity

The Creative Brief Gap.

Ah yes, the #creativebrief, or lack thereof. We all know a good one when we see it or deliver it, yet all too often they just don’t match up to the out-of-the-box impactful creative both sides of the equation are looking to deliver. Case in point… Nielsen analyzed the elements that impact ad performance and found that creative contributed…

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You’re not a BOT. Don’t date like one.

Great #creative – a friendly reminder from Jose Cuervo to keep your dating interesting. You’re not a bot. Don’t date like one. Most of us have had our fair share of bad dates. They offer us good stories to tell … but they are nothing compared to what you could easily consider the saddest date in human history: between…

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Big Tech Cat on the Loose

Love this! – amazing 3D effect for this #OOH Chinese digital billboard. Great experiential effect on the environment (and people). They seem to continually build incredible content on this board! #imagine #creativitymatters

Apple Car Concept

Love this! – you all saw the Elon Tesla and Apple back and forth on the new Apple Car when they announced the release of their #driverlesscar for 2024. Now check out this #innovative and very cool #prototype concept by @VFXHD. Yes please! #imagine #designthinking

Forest Xylophone

Amazing!!! This is an incredible feat of engineering. 💡 In the woods of Kyushu, Japan, lies an expansive xylophone that plays Bach when a wooden ball rolls down each meticulously crafted “key.” 🎹🎶 Sound up! 🔊

Seth x Tim

absolutely brilliant #podcast – Seth Godin and Tim Ferriss on The Game of Life, The Value of Hacks, and Overcoming Anxiety (#476). Plug-in, take a walk in the sun, and soak it up! Seth’s newest book: The Practice: Shipping Creative Work

Art of the Streets

Love This! – video – capturing the lost and incredible global artwork of the streets. My ink and cleaning kit are at the ready 😉 #creativity #imagine #printingpress

Walmart – Cars

Love this!!! – Ok, coming out of #Halloween weekend, I just had to share this creative #retail gem from Walmart. It makes me smile from ear to ear every time I watch it. Part nostalgia, part whimsy, and all #imagination. It’s ok to play it a few times 😉

Does creativity equal business results?

Does creativity equal business results? Since the dawn of advertising, this same question has been asked over and over again. And, with Publicis recently saying they would be withdrawing from the Cannes Lions International Festival of Creativity – the advertising world’s Oscars – the question has once again risen to the surface. There have been many…

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Is the Internet ushering in a New Renaissance?

Is the Internet ushering in a New Renaissance? Caught a fascinating CBC interview with author Chris Kutarna. In his new book (co-written with Ian Goldin – Professor of Globalization & Development at Oxford University) Age of Discovery: Navigating the Risks and Rewards of Our New Renaissance, he postulates that “Now is the best moment in…

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