Posts Tagged:Michael Chase

72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures

72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures. Ah yes, it’s that time of the year again – 324-page IKEA catalogue time. The time when the 203 million copy bible-of-all-things-Swedish (that takes up 70% of IKEA’s annual marketing budget) hits the marketplace with some serious oomph! Quartz…

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[FIGHT] Musk and Zuckerberg go head-to-head on #AI

Musk and Zuckerberg go head-to-head on AI. Two of Silicon Valley’s biggest tech titans have taken off the gloves, and are having a verbal sparring match around Artificial Intelligence (AI). Mark Zuckerberg came out and criticized Elon Musk for saying “artificial intelligence is the biggest threat we face in civilization.” The Facebook CEO chastised the Telsa,…

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What is #Blockchain and what is it for?

What is #Blockchain and what is it for? It is true… the Internet is able to send cat videos across the ether at the speed of light, yet many much more important things still move quite slowly. It can take days to send money across borders as an example, and banks must rely on intermediaries to…

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Science Fiction is the Key to Unlocking our World

Science fiction is the key to unlocking our world. If you want to figure out your next business move, leap into the pages of some science fiction my friends. “Why Business Leaders need to read more Science Fiction,” headlines an article in the Harvard Business Review, and there are many more that echo this approach to understanding…

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4 Unifying Principles could have saved Kodak

4 Unifying Principles could have saved Kodak. Just finished a great book entitled Be Like Amazon: Even a Lemonade Stand Can Do It, and there it was again – the story of Kodak and how they failed to stand by their unifying principles. It still boggles my mind today that a company that dominated our lexicon, was…

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C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual

C2 Montreal – Commerce meets Creativity and truly anything BUT business as usual. I was, once again, very honoured to speak at this year’s C2 Montreal conference. This was the sixth annual round for the Sid Lee founded, otherworldly Cirque du Soleil marketing extravaganza – a creativity-meets-commerce conference that is about as far from most run-of-the-mill…

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Wham! Bam! Pow! Batman rocks his content – Lego Style

Wham! Bam! Pow! Batman rocks his content – Lego Style. Walking through a dimly lit room in my home and accidentally stepping on a sharp “mini block of pain” is universal at this point. Yes, Lego, those wee ubiquitous, interlocking, multi-coloured Danish building blocks that have been in our lexicon and a mainstay in children’s play…

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6 Key Visual Content Marketing Trends in 2017

6 Key Visual Content Marketing Trends in 2017. The Content Marketing arena has grown by leaps and bounds in only a matter of years. Today, St. Joseph is immersively working with brands looking to tell richer, more vibrant stories, as well as create video and photographic imagery that captures imaginations, cuts through the clutter and…

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Google strikes with ‘YouTube TV’ – 40 Channels for $35

Google strikes with ‘YouTube TV’ – 40 Channels for $35. Just as we released our last Mashup on Amazon succeeding as a major disruptive force, here comes Google – taking a big swing at cable television. YouTube announces that for just $35 a month, they will offer access to live TV from over 40 providers,…

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Amazon A-GO-GO (What else can Amazon disrupt?)

Amazon A-GO-GO. What else can Amazon disrupt? It wasn’t enough that they figured out the world of grab and go, no strings attached, making it super convenient for – you guessed it – consumers. And, it wasn’t enough that they delivered the first products by drone (oh yes, you’ll love this feature when it’s -8…

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